7-9 August 2024
Jakarta International EXPO

Why Exhibit?

The current market insights for gifts and housewares in Indonesia in 2023 reflect both growth and challenges

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Current market insights

The current market insights for gifts and housewares in Indonesia in 2023 reflect both growth and challenges in these sectors:

Homewares Market
  • The homewares market in Indonesia is expected to register a positive sales performance, driven by population growth, urbanization, and economic development.
    These factors are contributing to the expansion of the affluent urban middle class, an important consumer base for homewares.
  • However, growth rates are expected to be muted in 2023 and 2024 due to high inflation and the impact of supply chain disruptions, including the effects of the
    Ukraine conflict.
  • There is a trend towards the use of sustainable materials like bamboo, glass, and stainless steel in homewares, particularly in categories such as cutlery,
    dinnerware, beverageware, and food storage containers.
  • The kitchenware market in Indonesia is expected to grow by 5.03% from 2023 to 2028, reaching a market volume of US$71.18 million by 2028.
  • The projection of positive growth provides significant opportunities to boost sales of festival and party supplies. Industry players can leverage the active participation trend of the community in social events and festivals to enhance their marketing and product sales.
  • Confronting inflation and supply chain disruptions, companies in this sector need to design specific strategies to maintain product availability and manage pricing wisely. Close collaboration with supply chain partners and operational efficiency can help overcome these obstacles.
  • In facing challenging economic conditions, a focus on innovation and creativity in the design of festival and party supplies can be key to success. Unique and appealing products can capture consumer attention and support business growth.
  • With growing awareness of sustainable materials, industry players can capitalize on this trend to develop environmentally friendly products. For example, providing recyclable disposable party supplies or using eco-friendly materials can attract environmentally conscious consumers.
  • Close collaboration with event organizers and festival planners can be an effective strategy. Understanding the specific needs of events allows companies to offer customized supply packages, creating mutually beneficial partnership opportunities.
  • The gift retailing market in Indonesia is projected to grow at a CAGR of 8.8% from 2020 to 2026. This growth is attributed to factors like rapid urbanization,
    growing demand for innovative gifting products, increasing disposable incomes, and rising purchasing power parity.
  • A key driver of this market is the increasing demand for unique, creative, and personalized gifts.
  • Challenges in this market include the presence of low-quality counterfeit products and a lack of market penetration in rural areas.
    – The market includes various product types, such as souvenirs, novelty items, seasonal decorations, greeting cards, and giftware, distributed through both online
    and offline channels.

These insights suggest that the gifts and housewares market in Indonesia is experiencing growth, driven by evolving consumer preferences and economic factors. However, the market also faces challenges such as inflation, supply chain disruptions, and the need to adapt to environmental concerns.

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